Thursday, 11 May 2017

VICE’s Fall From Counterculture Hipster Rag To Neoliberal Government Mouthpiece


As a brand, VICE is built around an anti-establishment vibe that’s always feeling the pulse of the fringe. So how did VICE go from producing a niche magazine in Canada focused on street style and sex, to being a bona fide multimedia empire that includes a popular website, growing digital footprint, and partnerships with major corporations?

The shift happened gradually. There was $200 million from Disney and another $70 million from 21st Century Fox that made Rupert Murdoch a major owner. One talk show sponsored by Bank of America, and another hosted by career Islamophobe Bill Maher. World-famous puppet master George Soros, who funds coups in favor of NATO, got his own segment. Throughout all of this, VICE Media expanded by quietly embracing the very corporate and government entities that hold the least credibility with its own, young audience.

While positioning itself as a ballsy, no-holds-barred alternative to the mainstream media, it’s actually become the mainstream media. VICE Media hasn’t just sold itself out to the neocon agenda, it’s also normalized that agenda among its audience through its growing digital platform.

Sure, sure, VICE still bucks the government line on issues like marijuana legalization and does stories on what people wear to get laid.

But on matters of foreign policy, VICE’s tone tends to align with Washington’s maneuverings, including the re-emergence of Cold War narratives pushing “Russia-phobia” and justifying NATO’s aggressive posturing toward Russia in Ukraine and Syria.
http://www.mintpressnews.com/vices-fall-counterculture-hipster-rag-neoliberal-government-mouthpiece/220431/

[Posted at the SpookyWeather blog, May 11th, 2017.]

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